Beauty Salon SEO
If you are running a Beauty Salon in Miami then you really can’t afford to undermine the huge potential that local SEO offers for your business.
It’s everything that you need if you want to succeed online and be the salon-in-demand in Miami.
Beauty Salon SEO is a set of strategic techniques that focuses on maximising organic traffic to your beauty salon website, manage reviews and online reputation, and help your website reach the top position on Google and other search engines.
So basically, Beauty Salon SEO helps you maximise your footfall, revenue and reach by tactical internet marketing strategies
Let’s establish this fact right now.
Your Beauty Salon is a local business. It’s safe to assume that the only business you will be getting from people who live nearby you or live within a close distance.
People don’t travel hours to get a beauty salon. Somebody may want their nails done on a Sunday evening and the plan may be impromptu. So, how do you think people will look for you online?
‘Nail salon near me’
‘Best Nail salon in Miami’ (If they are planning ahead)
‘Best hair extensions in Miami’
‘Beauty spa in Miami’
‘Spray Tanning service in Miami’
People will use a combination of words and look for results that point a salon nearby. So, it’s just a matter of geo-targeting.
If you want more and more people to find you then you need to deliver relevant content to people nearby you. You need to ace the rankings and leave your competitors behind.
What we are trying to say is that your approach needs to be geographically targeted so you are able to reach a wider group of people who live near you.
If you are running a Salon in Miami, you need to know who you are targeting.
Sure they are people who live near you but you need to be aware of the demographics like
- What are the major age-groups?
- What are their interests?
- How can they be reached?
For instance, if your salon is in an area that has a concentration of assisted living homes or retirement homes then it’s probably a case of bad location.
But you need to notice what kind of people live near you. Are they mostly married couples with pre-teen or oldere children or young women and men? Is there a concentration of nightclubs in your location?
Based on these factors, you can design new packages and service offers and follow a suitable promotional strategy online.
Also, you need to know where to focus on your promotional efforts depending on where your targeted audience is most active.
Web Presence Online
Beauty Salons need more than just a website.
This is where local SEO enters the big picture.
Prospective clients who want to visit you need to know how to get to you? This is possible with Google My Business listing.
You can claim or add your listing to Google My Business and improve your chances of being discovered by more people everyday when looking for salons in Miami.
Proximity is the biggest ranking factor in Local SEO. So, your Beauty Salon SEO focuses on offering solutions that tell prospective clients that your business is indeed in vicinity.
It’s extremely important that you make it easy for people to find you.
To guide visitors and encourage people to visit you, you need to add google maps to your website.
To attract more people to contact you, it’s best to must-have a contact page on your website. You can integrate the maps with your contact us page.
Moreover, you should make your phone number listed on your website clickable so the viewers are prompted to call you as they click on it.
It’s best to furnish all of your business address details so if you have branches in other areas of Miami, you should add that information in your contact details.
Like we said, the website isn’t enough for a local business.
You need to be more active on local reviewing platforms.
More than half of the people who look for businesses or vendors online also proactively search for reviews.
These reviews play an integral part in influencing their decision to buying your services. So local SEO and maintaining a vibrant online presence is closely related to reputation management.
Review monitoring, a part of Beauty Salon SEO, helps maintain a positive, recommendation worthy image online that helps prospective clients in making the right decisions.
If you are a beauty salon, you need to have an active profile on local directories like Yelp, Yellowpages, Superpages, Dexknows, Angieslist, etc.
Being on these platforms will help you reach out to more people online as your website may not always be visible to people searching for salons in Miami but these directory listings will be.
Since the domain authority for the above cited directories is quite high, it would be easy to rank your listing on Google too.