How to be the best Bakery in Miami?
You may be selling amazing cakes but still not be the best bakery in Miami.
What do you think is the reason behind that?
Yes, you guessed it right! It’s marketing. You really need digital marketing for bakeries to claim the spot of Miami’s ruling bakery.
There are bakeries that have been around for decades and have built an amazing reputation in the real world but it is great time to knock down the walls of anonymity online.
Simple techniques like letting people know about your business will really help you build authority in the industry.
The more positive reviews you have online, the more people will flock to your bakery for pops, tarts, cakes and more.
These are the top citation sources for bakeries:
Digital Marketing for bakeries comprises a variety of practices and most of it focuses on search engine optimization.
People instinctively switch on their phone, go online and run a search for best custom cakes in Miami or cakes delivery Miami to find the bakeries to go to.
If you want more people to visit you, you need to focus on local search engine optimization. Claiming your Google my business listing and posting your consistent business information/listing in local directories will really help you get through to your targeted audience.
Smart use of keywords in your website content will further help you answer your prospective clients’ queries as much as possible.
While deciding what digital marketing strategy is best for their bakery business, a lot of people end up paying heftily for paid advertising services.
Some research on Google’s keyword planner revealed that if you want to run an AdWord campaign on a keyword like custom birthday cakes Miami then you may have to pay as much as $6.
So, if you want at least 1000 people to discover your website through the advertisement, you may have to pay $6000!
The sad fact about paid advertising is that it costs a lot and it doesn’t come with a conversion guarantee.
That’s the upside of Search engine optimization that helps you gain organic traffic, clean reputation, positive reviews and promising leads for much less than half the price of PPC campaigns!