Specialized Local SEO for Vets in Miami
If you google best veterinarians in Miami, you will find more than 1 million results. These are the people you are competing against. And if you want to claim the huge pie of the online market, you need to be proactive with your internet marketing.
Internet marketing has been around for quite some time and has managed to yield consistent results.
As a vet, your market is local so it would be great for your business to focus on local search engine optimization.
The first step is to claim your Google my business and become more visible and reachable for your prospective clients.
Next is getting listed with top local directories.
Top Citation Sources for Veterinarians
The mistake that a lot of business owners and vets make is not differentiate the local search engines optimization strategies from the usual.
And, to add to the woes, many end up signing up for paid advertising which is indeed costly.
We did a little research with AdWord’s keyword planner to see how much it would cost to run a campaign for a keyword like emergency vet Miami or Miami Animal clinic.
We found that the cost per click for these keywords went up to $6 and above.
So, if you expect at least 1000 people to locate you through the advertisement and land on your website by clicking on it, you’d have to pay around $6000!
Lot of money, isn’t it?
But that’s not the end of the story. 1000 is just the number of people landing on your website. What about the people who actually visit you and become a paying customer?
How many of these 1000 people would you be able to turn into customers?
Even if you manage to convert 50% of them, the advertising cost is too high.
But you don’t have to resort to using paid adverts to get on top of Google or other search engines and platforms.
You can invest in tactical local Veterinarian SEO to get the best benefits like high traffic, first page ranking and a squeaky clean reputation online for much less than the cost of PPC.